Catherine Woodman

President & CEO 

United Way Halifax

Catherine Woodman has a uniquely diverse background in both public relations and human resource management across the private, public and non-profit sectors.

She is President and CEO of United Way Halifax, leading change at a community level. Under her leadership, United Way has undertaken transformational change to focus on poverty and health, introduced new revenue streams, founded 211 Nova Scotia, forged effective relations with three levels of government and boldly changed how United Way is perceived and understood. 

A graduate of Mount Saint Vincent University, Catherine launched her public relations career at the IWK Children’s Hospital. Maritime Life recruited her as Vice President Corporate and Public Affairs and in 1997, appointed her Vice President, Human Resources. In 2004, when Maritime Life was acquired by Manulife Financial, she led the team recommending people, skills and expertise for the new corporate structure. 

An active community volunteer, Catherine is chair of the Lieutenant Governors Community Spirit Award and vice chair of 211 Nova Scotia – a new provincial service, successfully championed under her leadership.

Catherine was a member of Premier Dexter’s Advisory Council on the Economy, past chair of the board of Mount Saint Vincent University.  Other previous board roles include Ronald MacDonald House, IWK Children’s Hospital, YWCA, the Arthritis Society and the Canadian Centre for Ethics in Public Affairs. 

Catherine received the Consumer Choice award, named one of Atlantic Business Magazine, top 50 CEOs in Atlantic Canada and recipient of Halifax Progress Woman of Excellence Award.  She was presented with the Queen Elizabeth Diamond Jubilee Medal. 

Catherine has completed four marathons and 12 half marathons. In 2013, she walked the Camino de Santiago, 790 km across Spain. She is mother to three and active in neighbourhood, church and school life.