Marketing and Engagement Coordinator – Connector Plus Program

Status: Full Time Term: May 20, 2019 – March 31, 2020 (with opportunity for extension)
Reports to: Director, Marketing, Communications and Strategic Initiatives
Updated: April 2019
Close Date: April 26, 2019

Purpose

Reporting to the Director, Marketing Communications and Strategic Initiatives, the role is responsible for leading the marketing and engagement for Connector Plus (Connector+), a mobile and web app for our internationally recognized Connector Program.

Connector+ will expand and enhance the experience of international and local graduates and newcomers when they connect to professional resources and local volunteers in their communities, help them navigate services, and make the professional connections they need to find meaningful employment.

The Connector+ app was launched in March 2019. Through 2024, the Connector+ app will evolve to meet the needs of its users. This role is integral to the ongoing success of the app, and will include the opportunity to broadly communicate the benefits of the Connector+ app, as well as to ensure that the app is matching users as intended. An important function of this role is to build relationships and identify partnership opportunities to ensure that business professionals and soon-to-be and recent grads know about the program, are using it to make connections, and are turning to it as a resource.

About the Halifax Partnership

The Halifax Partnership is Halifax’s public-private economic development organization. The Partnership drives and accelerates economic growth by selling and marketing Halifax to the world, helping businesses reach their full potential and tracking Halifax’s economic progress. The Partnership’s network of over 115 influential and globally connected partners are committed to building a thriving, prosperous Halifax.

Responsibilities

Marketing
• Maintain knowledge of current trends and best practices in digital marketing, social media, and communications
• Evaluate, incubate and implement innovative ideas to market the Connector+ app
• Drive the development, execution, and measurement of both inbound and outbound marketing campaigns (including email, website, and social elements) focused on driving engagement and attracting new users
• Create, write and edit compelling, engaging and integrated content for multichannel purposes (text, image and video)
• Collaborate with other members of the marketing and communications team to execute marketing strategies and campaigns
• Set goals, and measure and evaluate the success of campaigns and initiatives
• Leverage monitoring tools to analyse performance of campaigns and adapt strategies accordingly
• Liaise with the National Connector Program manager, and Connector Program coordinators on marketing, digital and communications requests to help streamline efforts and ensure consistency
• Work with marketing and communications team to track media mentions, speaking opportunities and events

Project Management
• Maintain detailed records of expenses and budget items including, but not limited to, sponsorships, advertising, event costs, and expenses
• Draft quarterly activity reports
• Ensure communication materials, ads and collateral are completed on deadline by developing and executing work back plans

App Support
• Content updates to CMS
• Train new users on CMS
• Monitor match rates and algorithm functionality
• Monitor, capture and report user feedback
• Ensure timely responses to users
• Submit technical issues via ticketing system, track and monitor resolutions
• Provide regular reporting to Executive Director, National Connector Program and Director, Marketing Communications and Strategic Initiatives

Engagement
• Engage new and existing audiences to ensure consistent ratios of Connector and Connectee users
• Engage with stakeholders including but not limited to, regional economic development agencies, post-secondary institutions, Chambers of Commerce, and student groups to identify speaking opportunities and partners
• Respond to queries from Connector Community Program Managers across Nova Scotia
• Work with Connector Community Program Managers to plan and execute community events

Qualifications

Experience
• Bachelor’s Degree or Diploma in business, marketing, communications, online engagement or related field
• 3 years’ experience in social media marketing, engagement and content development
• Experience in working with diverse groups of stakeholders
• Relationships with post-secondary institutions or experience in developing programs to meet the needs of students and/or employers
• Experience in executing marketing and engagement strategies
• Experience managing social media monitoring tools, preference given to experience using Google Analytics
• Experience working with a CMS

Skills
• High level of skill in social media, online engagement and communications
• Ability to create high quality and engaging content (text, image and video)
• Demonstrated ability to develop content strategy and execute tactical plans
• Exceptional interpersonal skills and ability to handle feedback from team members, app users, and community partners
• Strong project management, time management, and multi-tasking skills
• Strong writing skills and attention to detail
• Bilingualism an asset
• Solution-oriented, highly-motivated and proactive self-starter
• Public speaking experience and comfort

Submit your resume & cover letter by April 26 to Karen Reinhardt, Director of Corporate Services.

Karen L.  Reinhardt, CPA CA
kreinhardt@halifaxpartnership.com
Director, Corporate Services
Halifax Partnership
Suite 2101, 1969 Upper Water Street, Purdy's Tower II
Halifax, NS B3J 3R7