Michele McKenzie

Interim President & CEO

Michele has built a solid reputation for marketing results, strategic thinking, building leadership capacity and executing transformational change. She is a recognized expert in marketing communications and tourism, and holds the ICD.d designation from the Institute of Corporate Directors. In 2013, Michele was recognized as one of 'Canada's Most Powerful Women - Top 100' by WXN. In 2014, she was named by Hotelier Magazine as one of the ‘10 Most Influential Leaders In Canada’s Hospitality Industry in the Past 25 Years’. 

In 2014, Michele founded 'McKenzie Strategies', an international consultancy based in Halifax, Canada, focused on business development, strategy, marketing and governance.  She also owns ‘Waverley Management Consulting’ providing business development advice to the resource sector.

From 2004 – 2013, Michele was President and CEO of the Canadian Tourism Commission (CTC), based in Vancouver, Canada, and with offices in 11 counties around the world.  CTC is a federal Crown Corporation with the mandate to grow Canada’s tourism export revenue. While at CTC, Michele led Canada’s international tourism marketing program and brand development. During her tenure, the Canada brand was recognized by 'Futurebrand's' Country Brand Index as one of the top two country brands in the world. She led an ambitious marketing program to promote tourism by leveraging the 2010 Olympic and Paralympic Winter Games - a model that has since been followed by other nations. Michele also led the CTC in winning numerous awards and recognition including: Marketer of the Year Award in 2009 (Marketing Magazine), the Leading Management Change Award in 2013 for exceptional leadership in management practices in strategic planning (Canadian Government Executive Magazine), and in 2013 was inducted into Palladium's Balanced Scorecard Hall of Fame for Strategy Execution. Michele held previous positions as Deputy Minister, Nova Scotia Department of Tourism, Culture and Heritage; Executive Director, Tourism Nova Scotia division, Nova Scotia Department of Economic Development and Tourism; and Director of Marketing, Nova Scotia Economic Renewal Agency.

Michele is a graduate of Dalhousie University in Halifax, Canada and holds an Honorary Degree from Humber College in Toronto, Canada.  She is a director of the Nova Scotia Liquor Corporation, the Property Valuation Services Corporation, the Christian Children’s Fund of Canada; and a campaign volunteer with the Nova Scotia Nature Trust’s, Bay of Islands initiative.