Game Changers Changed My Perspective

“My advice for employers is to just take the chance. You will be impressed.”
- Sherry Kirwin, Pattison Outdoor Advertising 

PattisonOutdoor_Color-webPrior to becoming a Game Changer, Sherry Kirwin, General Manager of Pattison Outdoor Advertising for the Atlantic Region, says she was skeptical about hiring youth and believed some of the common myths. 

“I was deliberately not hiring youth because I believed their work ethic was too different from mine and that would present a challenge for me and my expectations. I put more stake in the experience of the individual than anything else,” says Sherry. “Game Changers changed my perspective.”

Pattison Outdoor Advertising is a national media sales company providing Canada’s largest, most powerful network of Out-of-Home, Digital and Transit advertising products.

Three years ago, Sherry hired a young professional for the first time; a 25-year-old from Saint John. Not only was he young, but he had little sales experience.  Sherry hired him based on the way he approached her as a candidate. “I had two people that I was considering interviewing for the position. One was a very seasoned, experienced, well-connected salesman in his 40s and the other was this young man with very little sales experience. He was persistent and it paid off. He knew that he wanted to work for this company and his drive to succeed was extremely evident. From our first face-to-face meeting, there was no question that he was the right fit for the job.”

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Since this hire, Sherry has adjusted her hiring practices and added four more young professionals to the team. Today, the Atlantic sales team is now predominantly millennials.

The newest member is a 22-year-old recent graduate of the NBCC Marketing program. He will be working as part of a two-person sales team based in Moncton to represent New Brunswick and Prince Edward Island.

“Millennials have grown and matured with technology, giving them an additional advantage within the sales field,” says Sherry. “Technology is second nature to them.” This is an advantage for a company like Pattison Outdoor Advertising that is consistently advancing their processes with modern technology to be more efficient and competitive. 

Pattison Outdoor Advertising believes that what makes a good salesperson is simply the desire to succeed. “Many young people have this, and coupled with their grasp of technology, it makes them ideal candidates,” says Sherry. “My advice for employers is to just take the chance. You will be impressed.”