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Corporate Research Associates
Marketing Research

Corporate Research Associates

 (CRA) is one of Canada’s foremost market intelligence and public opinion research firms providing clients with state-of-the-art research and strategic consulting services in both official languages.  With a full range of research services from large-scale quantitative surveys to in-depth focus group studies, the professionals at CRA deliver insight into public opinion and market conditions that provide meaningful strategic direction to clients. 

Since its founding in 1978, CRA has continued to develop an extensive array of technical and professional resources and utilizes a unique blend of traditional and non-traditional research techniques.  Research services are customized to satisfy clients’ specific needs, to help develop knowledge-based, actionable initiatives. Services include:

  • Customer satisfaction & service quality measurement programs
  • Advertising tracking & creative development research
  • Market feasibility studies
  • Syndicated public opinion research (including The Canadian SME Report, The Boomer Monitor, The Bermuda Omnibus as well as a quarterly syndicated public opinion research in Atlantic Canada through The Atlantic Quarterly and The Urban Reports)
  • Policy research & program evaluation studies
  • Employee opinion surveys
  • New product development research
  • Business-to-business research
  • Online research

In addition to experience in conducting research across a wide range of topic areas, CRA has developed specialty practices in such areas as telecommunications, lottery, financial services, tourism, health care, environmental and natural resource issues, employee opinion and customer service quality, which enables the company to provide substantial added value to clients in these sectors.  CRA has extensive experience in conducting public opinion and market research on behalf of leading public, private sector, and non-profit organizations throughout Canada and abroad.

CRA has been an Accredited Gold Seal Corporate Member of the Marketing Research and Intelligence Association (MRIA), Canada’s national marketing research industry association since 1996.