Investor Directory

Metro News Halifax
Marketing, Communications and Public Affairs

"In just over 5 years, Metro Halifax has become the local news source of choice for many Haligonians. In fact, Metro reaches 57% of adults 18+ over the course of the week.  Metro also has the #1 reach of the 25 – 54 age group among newspapers in Halifax, a very desirable demographic for our  advertisers. Our 24% year over year growth in readership speaks to the quality local content we produce every day and the unique format of Metro that appeals to the young, affluent metropolitan. At a time when other media struggle to maintain share, Metro continues to grow and develop its exclusive audience.”

Metro News Halifax launched on February 14th, 2008. As the alternative daily newspaper in Halifax, Metro offers readers a concise, balanced reporting of local, national and world news with no opinion, just the facts. Our advertisers enjoy a unique customer experience working with our creative account managers to develop campaigns that break through the clutter and reach Metro's young, affluent and exclusive audience of over 114,000 adults daily.
  
Metro Halifax is distributed at over 1800 drop points across HRM including 325 green boxes,400 racks and 15 hand promoters.  “In just over 5 years, Metro Halifax has become the local news source of choice for many Haligonians. In fact, Metro reaches 57% of adults 18+ over the course of the week.  Metro also has the #1 reach of the 25 – 54 age group among newspapers in Halifax, a very desirable demographic for our  advertisers,” said Greg Lutes, Publisher of Metro Halifax.” At a time when other media struggle to maintain share, Metro continues to grow and develop its exclusive audience.”
 
Metro has the #1 composition of young & active adults 18-49. Reaching nearly 1 in 2 Haligonians weekly, Metro Halifax has the highest market penetration of any free daily in Canada. It truly is ‘News worth sharing’.
 
Metro is Canada’s #1 free national daily newspaper publishing coast to coast in Vancouver, Edmonton, Calgary, Saskatoon, Regina, Winnipeg, Toronto, Ottawa, London, Montreal and Halifax!
 
1.8 Million readers do it daily!

About Metro
Metro is the nation’s No. 1 free national daily newspaper brand and the first national daily to publish in both official languages. In Canada, Metro editions are published in: Halifax, Montreal, Ottawa, Toronto, London, Winnipeg, Regina, Saskatoon, Calgary, Edmonton and Vancouver. Metro targets YAMs (youthful, active, metropolitans) and reaches more than 1.7 million readers daily and 4.1 million over the course of a week.

Metro is the largest international newspaper in the world. Metro is published in over 100 major cities in 20 countries across Europe, North & South America and Asia. Metro has a unique global reach - attracting 
a young, active, well-educated, metropolitan audience of over 17 million daily readers.

For further information please contact:
Bill McDonald                                                               
Group Publisher, Metro English Canada                                      
(416) 443-4380                                                  
bill.mcdonald@metronews.ca        


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